Customer Confidential: Untold Stories of Earned Growth · 2026-04-09 · 42 min
Episode 262: What happens when a cold-pressed juice passion with humble beginnings in your own kitchen counter suddenly meets nationwide demand? Complications arise that demand fast decision making. Meet Crunchy Hydration CEO and founder Megan Riggs, whose company scaled at lightning speed, sending her into problem-solving mode. (The memorable company name, she says, is because her early carrot juices were too pulpy/crunchy for people's liking.) There was one key problem with scaling their product for a broad consumer audience. "With cold-pressed juices, you cannot wholesale unless you high-pressure pasteurize or heat pasteurize. I had a ton of stores reaching out to carry it, but I couldn't sell it to them," Megan said. So, Crunchy Hydration made a series of smart choices. They swapped fragile glass bottles for shelf-stable cans and kept pivoting in lockstep with consumer feedback. They unlocked national distribution after moving from perishable juice to functional sparkling water. Next, they saw velocities spike to 150 units per store per week - nearly 20 times the buyer's benchmark.
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