CultureLab with Aga Bajer · 2024-01-23 · 1h 4m
Do you want to be more influential? For most of us, the answer is yes. Greater influence often translates to more power, enabling us to achieve our goals, drive change, and create positive impact. But delving into the strategies and tactics of influence can leave us feeling uneasy. Words like "manipulative," "sneaky," and "coercive" come to mind. Zoe Chance explains this reaction this way: "The idea of influence has been corrupted by tacky, greedy people using tacky, greedy tactics to sell used cars, to promote sponsors' products on social media, and to get us to buy now, while supplies last!" This is exactly why Zoe champions a different approach. As a distinguished behavioral scientist at Yale School of Management, Zoe empowers smart and kind individuals to harness influence effectively. Her role at Yale involves guiding executives and teaching the highly sought-after MBA elective, 'Mastering Influence and Persuasion.' Her students achieve remarkable feats: they raise funds for charities, win political seats, kickstart successful startups, initiate social movements, save lives, and drive a culture change. And so can you. Tune in to learn how.
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