From Claroty to Twine: Building a Top-Down Security Company

Episode notes

Every founder dreams of clarity. For Justin Woody, that meant turning decades in enterprise cybersecurity, at IBM, Mandiant, and Claroty, into a focused mission: building Twine, an AI-powered identity platform designed for a top-down approach to cyber operations. In this episode of the Cult Products Podcast from Yaya , host Phill Keaney-Bolland speaks with Justin Woody , Co-Founder of Twine Security , about growing Claroty, launching Twine, and the lessons behind building a top-down cybersecurity platform in an age of AI agents. Justin explains how his team validated their idea through over 250 in-depth conversations, what it takes to secure first customers, and why trade shows and innovation competitions only work when you turn visibility into trust.

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