Cult Products · 2026-03-31 · 38 min
Most cybersecurity founders build for a problem they've studied. Itzik Alvas built for one that had already beaten him. As former CISO of a large healthcare services company and responsible for the formal security of Microsoft Defender Cloud and Office 365, Itzik had been on the receiving end of non-human identity breaches before most of the industry had a name for them. When he left to co-found Entro with his partner, Adam, he wasn't guessing at the problem. He had lived it. Non-human identities, which are the credentials applications use to authenticate against resources, databases, and infrastructure, are now the second most frequent attack vector in cybersecurity. For every human identity inside a company, there are, on average, 144 non-human identities. In a company of 1,000 people, that's 144,000 credentials most security teams cannot see, cannot track, and cannot manage. Entro was built to change that.
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