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Index/Product/Creative Capes
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Chief Design Officer on Turning £1 into £20 Through Design | Cat Drew

Creative Capes · 2026-07-16 · 1h 17m

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Episode notes

How can design create impact at a systems level, across business, government and the planet? Cat Drew has spent a large part of her career answering exactly that question. Chief Design Officer at Design Council, the UK's design body, set up nearly 80 years ago to help rebuild the post-war economy. Cat works at the intersection of design, business, policy and sustainability. Cat is also faculty member of our Executive Programme for Design Leaders: In our conversation, we explored how designers can better communicate their value, why sustainability belongs in every designer's toolkit, and what it takes to influence entire systems.

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