Crawling Mondays by Aleyda

The rapid-fire vox-pop format produces a handful of genuinely interesting angles (proprietary data as future leverage, machine vision and product packaging, hallucination containment as an SEO responsibility) but these are drowned out by platitudes like 'just do SEO' and 'don't forget internal linking.' The shallow treatment - each tip gets 20 - 40 seconds - prevents any real development of the more interesting ideas.

“Invest heavily in proprietary data so that LLMs can use that data and then soak it up. Then you can deny them access in the future and then make them pay for it.”

“if you're in e-commerce, your packaging is not your landing page. Because with machine vision, you better present that correctly.”

A couple of tips show genuinely fresh framing - treating proprietary data as a future negotiating asset with AI companies, and hallucination containment as a new SEO responsibility - but the majority of contributions recycle well-worn 2024 - 2025 talking points (schema, brand alignment, audience understanding) that circulate widely in SEO circles.

“the more proprietary data you have, the higher the chance that you'll be able to broker deals with these companies.”

“hallucination containment. What do you do when there's brand drift where features are made up?”

Contributors are anonymous conference attendees with no names, titles, or company affiliations provided, making it impossible to assess seniority or practitioner credibility. The format treats them as street-interview voices rather than selected experts, which significantly undermines trust in the advice given.

“I asked this question to many of the SEOs who attended the GoalSource Central event last week in Zurich and these are the answers.”

“Hi, everyone. My SEO tip for next year is to focus on the tactics, on what has always worked.”

The episode names a few real protocols (A2A, agentic commerce protocol) and tools (GA4, Adobe Analytics, SimilarWeb) but provides zero metrics, case studies, dollar figures, or named company examples. Every claim is asserted without supporting evidence, and the time constraint forecloses any depth.

“we've seen the agentic commerce protocol, the A2A protocol, the agentics payment protocol, all of these things lining up during 2025.”

“you really want to be drilling down into advertising reports and looking at how much value a new to brand touchpoint organic is driving to your website”

This is a pure vox-pop compilation with no interviewer questions, no follow-ups, and no probing of any claim; the host only appears at the end to add her own tip and a sponsor read. There is structurally no conversation to craft, and the format guarantees that every interesting idea is left completely unexplored.

“What are the top tips to win SEO in 2026? I asked this question to many of the SEOs who attended the GoalSource Central event last week in Zurich and these are the answers.”

“To wrap up I want to share my own SEO deep for 2026”