Mastering Your Exit Strategy: Craig Swanson - Conversation with a Serial Entrepreneur

Episode notes

In my first two decades as a small business owner, I couldn't imagine selling my business. And I think, like a lot of small business owners, I felt a small touch of moral superiority over business owners who did sell. In this conversation with Christine Trumbull on her valuable Mastering Your Exit Strategy podcast I had an opportunity to dig into the mind-shift and freedom that I've experienced in my career as I moved from a small business owner into truly viewing myself as an entrepreneur, and moreso now as a serial-entrepreneur. “So my first company I started was my baby, it was the thing that I put all my energy into, it was built around me, I was an integral part. And then when I started hiring employees, I was looking for people who were clones of me. And I couldn't find clones of me, I couldn't find people who would care about the business as much as I did. And over a 20-year period, I slowly learned that good employees don't necessarily see the world the way an owner does. And I started to see that my attachment to the business might actually be getting in my own way.

• Mixergy: The untold story behind CreativeLive87 / 100
• Smashing the Plateau: How to Sell Your Expertise as a Consultant Featuring Craig Swanson
• Accelerate Your Business Growth: Step Back From Your Businesses
• Join Up Dots: How To Build Life And Business Balance
• Built to Sell Radio with John Warrillow: Sue Bryce & Craig Swanson - The 8-Figure Expert