CPG Week by BevNET & Nosh · 2026-06-11 · 9 min
In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss why analysts are bullish on the meat snack category, plus a new premium coconut water brand founded by Tom Brady. The hosts also talk about the strategy behind Morinaga's acquisition of My/Mochi and an investigation into Celsius Holdings over marketing to minors. Show Highlights: 0:20 - Jerky and meat sticks have emerged as one of the fastest-growing segments in packaged food. Monica highlights a new report detailing growth and future opportunities in the segment. 2:40 - NFL legend Tom Brady continues to push further into the beverage industry, announcing a collaboration with gopuff on a new line of premium coconut water. Brad spills the tea on Good Nut. 4:25 - Morinaga & Co.'s recent acquisition of mochi ice cream maker My/Mochi gives the company a ready-made vehicle in the fast-growing frozen snack category. Monica outlines the strategy behind the transaction. 6:05 - Texas Attorney General Ken Paxton has launched an investigation into Celsius Holdings, Inc., alleging the Florida-based energy drink brand has improperly marketed Celsius and Alani Nu to minors.
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