CPG Week by BevNET & Nosh · 2026-05-28 · 13 min
In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss WILDE Brands' expansion into crackers made with chicken breast, the discontinuation of Lionel Messi's sports drink brand, a functional beverage startup tackling menstrual symptoms, and David Protein's sequel to last year's seafood stunt. Show Highlights: 0:20 - WILDE Brands, known for its chips made with chicken breast, egg whites and bone broth, is hatching a plan to create a broader protein snacking platform. Monica explains more. 2:35 - Soccer superstar Lionel Messi's sports drink brand Más+ By Messi is shutting down. Lukas shares what went wrong and provides an overview of the sports hydration category. 6:20 - The Cycle, a startup functional beverage brand now available nationwide in Sprouts, is making menstrual relief mainstream. Monica details the launch. 9:20 - David Protein is doubling down on its cod stunt with a new tinned variety dubbed Cod 2. Lukas shares the strategy behind the fishy new launch. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry.
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