CPG Insiders · 2026-06-03 · 42 min
The future belongs to the curious. In this episode of CPG Insiders, Mark Young and Justin Girouard discuss why mindset, imagination, and continuous learning are becoming the most valuable skills in the age of AI. They also share the books that have had the greatest impact on their thinking around entrepreneurship, growth, leadership, influence, communication, and innovation. Topics include: The 10-80-10 AI framework Why 10X thinking changes decision-making Who Not How and scaling through people The psychology of influence and persuasion Entrepreneurial operating systems and business growth Negotiation lessons from FBI hostage negotiator Chris Voss The future of AI, technology, and human potential Plus, a complete reading list featuring books from Benjamin Hardy, Dan Sullivan, Byron Sharp, Robert Cialdini, Angus Fletcher, Peter Diamandis, Chris Voss, and more. Featured books include: The 27 Unbreakable Rules HYPNO-TI$ING The Science of Scaling 10X Is Easier Than 2X Who Not How The Gap and the Gain Traction The Greater Game How Brands Grow Influence Pre-Suasion Primal Intelligence Never Split the Difference We Are As Gods
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