“Who's winning the AI agent war in Martech?”

Episode notes

This one’s been a long time coming. After a few reschedules, I finally had the pleasure of chatting with Michele Nieberding, and we went straight into the deep end of AI agents, the chaos of MCPs, and why marketers need to stop slapping "AI" on triggers and calling it innovation. We covered everything from Salesforce’s latest moves to why Aampe might just be the next unicorn in Martech. Michele shares how product marketers are finding their way in the new wave of agentic thinking, what companies are getting wrong about AI observability, and her predictions on who’s next in the CDP acquisition game ( get your bingo cards ready). So, are you trying to make sense of the swirling mess of AI, CDPs, and what it means to be a marketer in 2025? Make sure to listen in. Lets connect *

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• Why Europe wants its own CDPs - ZEOTAP CEO Elad Simon explains46 / 100
• Lessons from two Martech worlds: Asia and Europe through Teik Chua’s eyes
• Governance is everything: Simo Ahava on making GTM a bridge, not a back door