Treasure Data didn’t start as a CDP - we evolved into one. And that makes a huge difference.
Couch Confidentials by Martech Therapy · 2025-02-20 · 44 min
Episode notes
Had an incredibly insightful conversation with Kazuki Ohta , the co-founder and CEO of Treasure Data , about the evolving CDP landscape, the ambitious Trade-up Program , and even some surprising macroeconomic insights into Japan’s workforce and AI. Kazuki’s unique perspective on the real role of a CDP (hint: it’s much more than just marketing) and his approach to solving failed implementations makes this one a must-listen for anyone in MarTech and data. We covered a lot of ground, from how Treasure Data scales globally , to why CDPs fail , to what Japan’s declining birth rates mean for AI adoption in the workforce . A true thought leader, Kazuki didn’t hold back on sharing his vision. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit martechtherapy.substack.com
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