The evolution of Omni-Man

Episode notes

I finally sat down with Adam Greco for what turned into one of those conversations that explains how we got to this beautiful disaster we call modern martech. Adam earned the nickname "Omni-Man" back when he was basically Adobe Analytics incarnate, the guy who could fix your broken implementations and somehow make eVars seem less like a cruel joke played on marketers by bored engineers. For years, he was the poster child for mastering one platform completely. Which makes his current crusade for composable CDPs either beautifully ironic or perfectly logical, depending on whether you've had your coffee yet. His origin story reads like accidental industry prophecy: customer #5 at Omniture when Web Trends ruled the earth (and told you absolutely nothing useful), hired because he understood their product better than their own employees, which, honestly, explains a lot about early 2000s SaaS. He accidentally discovered his company was being acquired while working at Salesforce, because apparently that's just how Tuesdays went back then.

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