Marketing Operations isn’t just about tools, it’s about strategy, people & process!

Episode notes

In this episode of Couch Confidentials , I sit down with Odd Morten Sørensen , Marketing Operations Consultant at PlayMOps, to talk about the real challenges of Martech implementation . But before we even got into that, we had an unexpected personal connection - turns out we had a mutual friend in the Norwegian Navy ! I shared a short clip of that moment yesterday, but the full conversation is even better. What we covered in this episode: •The SOPP framework : Strategy, Organization, People, Process • Why marketing strategy should never exist in isolation from the business strategy •The biggest reasons Martech investments fail (hint: it’s usually not the tech!) • The problem with cross-department misalignment and “the whisper game” effect • Why KPIs often work against collaboration instead of supporting it Too many companies think a new tool will fix everything , but as Odd puts it, “What gets measured gets delivered” - and if your org isn’t measuring the right things, the tech won’t save you. We also talk about how to break down silos, get leadership buy-in, and ensure Martech is actually delivering business value .

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