Marketers are ignoring 95% of their customers - Are you one of them? (Feat. Tommy Sowerby)

Episode notes

In this episode of Couch Confidentials, I sit down with Tommy Sowerby to challenge everything we think we know about anonymous users in marketing. With 85-95% of website visitors remaining unidentified, are we missing massive opportunities by focusing too much on known users? Tommy, a SaaS marketing expert with experience at Tealium and Relay42, shares his candid take on: Why anonymous users are an untapped revenue goldmine How attribution and personalization are evolving in a privacy-first world The real impact of third-party cookie deprecation (and what marketers should do next) Whether we’re heading towards a Europe-only SaaS ecosystem If you’re still relying on old-school marketing attribution models, this episode is for you! Listen now and let us know: Are marketers too obsessed with tracking identity instead of engaging the right audience? Drop your thoughts in the comments! Don’t forget to like, subscribe, and hit the bell icon so you never miss an episode of Couch Confidentials! Follow Tommy Sowerby Podcast Playlist ️ Follow me on LinkedIn for More Martech Insights! ️ This is a public episode.

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