Is your website privacy compliant? 74% aren’t. Privado's Vaibhav Antil tells all.

Episode notes

Had a great chat with Vaibhav Antil, co-founder of Privado.ai , about the evolving role of privacy in digital marketing - and why it’s no longer just a checkbox. We explored how Privado is helping brands operationalize privacy at the code level, detect silent compliance failures, and shift from reactive governance to embedded safeguards. Vaibhav offered a sharp take on the tension between marketing, legal, and engineering - and why privacy is fast becoming a foundational layer for customer trust, not a post-launch fix. We also touched on the surprising results from their State of Website Privacy report, the quiet rise of privacy litigation in the U.S., and why consent banners are often false comfort. A few quotes still echo: “Privacy is like nutrition labeling for your digital product.” “Marketing creates the risk. Legal owns it. But neither controls it. That’s broken.” “Companies are blocking scripts and losing data, but they’re still non-compliant.” “Marketers need tools, not legalese. Privacy needs to run in the background, not hijack campaigns.” Listen in and let me know - how privacy-ready is your stack?

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