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Couch Confidentials by Martech Therapy

Is it still safe to trust US cloud tools with your data?

Couch Confidentials by Martech Therapy · 2025-04-08 · 50 min

Episode notes

What happens when your customer data is governed by the wrong jurisdiction? In this episode of Couch Confidentials , I sit down with Oussama Ghanmi , CEO and co-founder of DinMo, a composable CDP vendor headquartered in Paris. With growing political tensions between the US and Europe, and cities like Amsterdam actively moving away from US-hosted platforms, I wanted to understand whether it’s still safe - or smart - for European companies to continue relying on US-based cloud tools. Oussama offers a candid look at the risks European businesses face when their data leaves the continent, and why composable, locally governed architectures are gaining traction. We also talk about building privacy-first tools, data sovereignty, and what it takes to offer enterprise-grade CDP capabilities without compromising on control. This episode is equal parts geopolitics, growth strategy, and a reminder that where your data lives, really does matter. Bonus: Oussama might just convince you to drop by his Paris office - if the croissants don’t lure you in first. Useful links: * Learn more about DinMo: * Follow me on LinkedIn: Don’t miss my next podcast, subscribe today This is a public episode.

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