Has the CDP category failed? Amperity’s CTO Derek Slager weighs in.

Episode notes

Nine years ago, nobody had a unified customer view, yet every consumer brand wanted one. So why was it so hard to build? In this episode of Martech Therapy 's podcast Couch Confidentials, I sit down with Derek Slager , Co-Founder and CTO of Amperity , to dive deep into the evolution (and limitations) of Customer Data Platforms. Derek shares how Amperity grew out of the frustration that no one had truly solved the “customer 360” problem, and why that challenge still haunts brands today. “We’ve always been a little out of place in the CDP category. Our obsession is getting the data right, not just activating it.” ~ Derek Slager We talk about what sets Amperity apart from the typical CDP crowd, and how the Seattle tech mindset, laid-back but deeply technical, influenced the way his team built a durable foundation for customer data.Curious about what we talked about? * Why Amperity didn’t start with a CDP label * How the market converged into a CDP “black hole” * The messy truth about data quality in AI * Seattle vs.

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