Contextual CDP, let me explain why...

Episode notes

I’ve just kicked off a new blog series on something I’ve been thinking about a lot lately: how customer data platforms could work if they were built around context, not just profiles. This short video (<4 minutes) is a personal reflection on what led me to write the series, what I’m exploring, and how memory, inference, and nuance might change the way we think about CDPs. Curious what you think. Watch the video, then let me know what questions it raises for you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit martechtherapy.substack.com

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