CDP Reboot: Where are we now?
Couch Confidentials by Martech Therapy · 2025-05-06 · 46 min
Episode notes
In this latest installment of the CDP Reboot series , I sat down with Dylan Flye (Simon Data) and Oussama Ghanmi (DinMo) for a brutally honest discussion about the current and future state of Customer Data Platforms. What started as a debate about the fate of the CDP category quickly turned into something more revealing. We explored why the original promise of CDPs may have overreached, how warehouse-native models and modularity are rewriting the rules, and why AI might not be the silver bullet, but still changes the game. We didn’t always agree. But we did converge on one thing: the CDP category needs more transparency, education, and realism . It's not about package vs. composable. It's about maturity, ownership, and value. The future of CDPs is up for debate and this conversation lays it all out clearly.
More from Couch Confidentials by Martech Therapy
All episodes →- Tiankai Feng on why your AI strategy is failing (and what to do about it)42 / 100
- Aampe & DOJO AI co-founders on agentic AI and the future of marketing work47 / 100
- Why Europe wants its own CDPs - ZEOTAP CEO Elad Simon explains46 / 100
- Lessons from two Martech worlds: Asia and Europe through Teik Chua’s eyes
- Governance is everything: Simo Ahava on making GTM a bridge, not a back door