Can your data tell a story? Multiplied shows how personalized media really works

Episode notes

In this special Diagnosis Demo episode, we sit down with Lloyd Hofmeyr, co-founder of Multiplied , to explore what happens when brand storytelling meets hyper-personalized media at scale. Forget the usual "Dear {first_name}" stuff, Lloyd walks us through real campaigns for BMW, financial apps, e-commerce brands, and more, showing how smart data and creative vision can turn abandoned cart emails into moments that actually convert. We cover: * The difference between generative AI and brand-consistent personalization * Multiplied’s creative-meets-automation approach * Why year-end wrap videos shouldn’t start in December * Examples of transactional moments turned into brand storytelling gold * The case for quality data and graceful fallbacks And yes, we also talk about what happens when Mr. Hassan gets an email meant for Matthew. This episode is full of GIFs (literally) and insights (figuratively). If you enjoyed this episode and want to see more demos the please subscribe and support me here on Substack. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit martechtherapy.substack.com

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