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Couch Confidentials by Martech Therapy

Can an AI marketing OS really think like a CMO?

Couch Confidentials by Martech Therapy · 2025-10-02 · 51 min

Episode notes

I sat down with Duarte Garrido and Luke Costly-White to see what DOJO AI calls an “ all-in-one AI Marketing Operating System ”. Big claims, but then again, these are undoubtedly “big claim” days we are living in, so I wanted to see what that actually looks like in practice. Luke’s story already makes this demo interesting. Luke began as a DOJO power user, then became an angel investor, and now works at the very company he backed (for those who read my piece on reference calls with angel investors : this one isn’t on the sidelines anymore). The demo itself was striking. They chose Lucky Saint , a non-alcoholic beer brand that isn’t even a customer, as the live case.

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