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Behind the scenes of Measurecamp with Kevin Swelsen
Couch Confidentials by Martech Therapy · 2025-04-22 · 40 min
Episode notes
This week, I sat down with Kevin Swelsen , longtime friend, freelance digital analytics and CDP consultant, and one of the organizers behind Measurecamp Amsterdam . We dive into how the event was born, what makes it work, and why community still matters in a vendor-heavy Martech world. Kevin shares how a trip to Measurecamp London inspired a decade of volunteering, what it means to remain independent in a field full of tech stacks and sales pitches, and yes, he confirms the existence of the mythical Measurecamp socks.
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