Corporate CPR Episode 128: How Not Scaling Your ARR Might Be Killing Your Company

Episode notes

On today’s episode we are talking about how not scaling your ARR might be killing your company. Angeley Mullins is a seasoned Commercial Executive (CCO/ CRO) & Operations Executive (COO) with leadership roles across the US, EMEA, UK, & APAC including Amazon, Intuit, GoDaddy, and her most recent role as Chief Commercial Officer (CCO) at Resourcify, a digital platform that helps companies reduce their waste, increase their recycling, and promote a circular economy. Her experience focuses on commercial & operations growth: revenue, marketing, brand, sales, product, and international expansion in both technology scale-ups & larger corporations. In 2023 Crunchbase recognized her, along with other prominent technology leaders, as one of the most influential women in sales. She has a special interest for advancing the conversation around women in leadership and diversity at the executive level. Key Discussion Points: Importance of ARR in SaaS Businesses : Annual Recurring Revenue (ARR) is considered the lifeblood of SaaS businesses. It measures how much revenue is recurring and helps gauge the company's growth and scalability.

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