Content Marketing School · 2026-07-09 · 5 min
Send us Fan Mail Your most engaging, professional looking video may be turning people away, without you even knowing it. In this episode, I share why captions are essential, and why you should hard code them into your videos, even if you're posting on a platform, like LinkedIn, with closed captions. And in case you didn't know it already, captioning videos is the law. Top Takeaways → Captions are now legally required for web content and mobile apps. → Adding captions can significantly increase your video's reach and engagement. → 48 million Americans experience some hearing loss, making captions essential. → Hard coding captions into videos ensures they travel with the content. → Caption formatting and placement can enhance or hinder viewer experience. CHAPTERS 00:00 The Importance of Video Captions 01:02 Legal Requirements for Accessibility 02:58 Impact on Viewership and Engagement 04:42 Best Practices for Adding Captions If you're ready to stop thinking about video and start doing it,
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