Content Marketing Commute · 2024-08-09 · 15 min
Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here . In this episode, I take a very warm lunchtime walk in the sweltering August heat of the South of France. I reflect on last week's interview with Lynn Heidmann from Dataiku - and one specifically hard truth for B2B marketers to swallow: No one is waking up thinking about your brand. So what's the answer? I offer 3 quick thoughts: 1. Shift your mindset to align with reality 2. Focus on pain points rather than pushing products 3. Go all in on entertainment - 00:00 Introduction to Content Marketing Commute 01:06 A Walk in the South of France 01:58 About Last Week: Product Marketing Insights 03:36 Key Takeaways from Last Week's Episode 04:28 Understanding B2B Customer Mindset 06:28 Practical Tips for B2B Marketers 10:49 The Power of Entertainment in B2B Marketing 13:40 Conclusion and Call to Action - Follow me on LinkedIn: Get full access to Content Marketing Commute at
#34: Qual vs. Quant - it's time to stop sleeping on qualitative data40 / 100
#33: SEO Trends, AI and the ‘cyborg method’
#31: Content Marketing vs. Product Marketing: How are they different? And how should they work together?
#30: What is content operations? And why does it matter?
#29: What makes a great brand? Taking a stand!