Content Marketing Commute · 2024-07-11 · 54 min
Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here . In this episode of Content Marketing Commute, I'm joined by Pierre Seillier, Founder of Newtn, to take listeners on an informative walk through beautiful Parc de Sceaux on the outskirts of Paris. We explore the concept of content operations, detailing what it means, its importance, and how to execute it effectively. Pierre shares his journey and experience from his time leading marketing in France for Agorapulse, highlighting the common content management challenges that inspired him to build Newtn. These include content duplication, auditing, and tracking ROI. He also delves into the future of content marketing with AI, the significance of repurposing content, and the evolving landscape of digital marketing channels like TikTok and LinkedIn. Throughout the conversation, Pierre offers actionable advice for content marketers, emphasizing adaptation to new tools and technologies to stay ahead in the industry. Hope you enjoy it!
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