Content Disrupted: Bold Takes on Brand Marketing · 2024-11-07 · 51 min
In this episode, Raj Venkatesan, a leading expert in marketing analytics and AI and the Roland Trzcinski Professor at the Darden School of Business at the University of Virginia, delves into the intersection of AI and marketing. Raj shares his insights on blending AI with traditional marketing values, focusing on personalization, customer trust, and the ethical implications of using AI in branding. He provides actionable strategies for marketers to stay agile, build trustworthy AI models, and effectively integrate technology without compromising the human element.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Jay Acunzo on Resonance: How to Become a Sought-After Brand68 / 100
Rand Fishkin on Building Brand Influence in a Zero-Click World79 / 100
Growth Sprints’ Brendan Hufford on What’s Killing Your Content Marketing & What to Do Instead77 / 100
What Breakthrough Brands Do Differently with Skullcandy CEO Brian Garofalow83 / 100
The Laws of Story-First Marketing with Jessica Gioglio78 / 100
