Content Disrupted: Bold Takes on Brand Marketing · 2024-01-19 · 35 min
Observing what's trending on TikTok, you can discern a tremendous amount about what piques people's interest and how they prefer to consume information. This week, we spoke with TikTok's Global Head of Business Marketing, Sofia Hernandez, about the evolution of brand storytelling from the importance of diversity and risk-taking to the innovative strategies shaping the future of content and brand marketing on platforms like TikTok. Report referenced in this episode:: TikTok What's Next 2024 Trend Report.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
326: FROM THE TRENCHES / Don't let AI flatten your voice: Human-first content for building your personal brand - with David J. EbnerEARN THE RIGHT with Trevor Young · on brand storytelling80 / 100
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Jay Acunzo on Resonance: How to Become a Sought-After Brand68 / 100
Rand Fishkin on Building Brand Influence in a Zero-Click World79 / 100
Growth Sprints’ Brendan Hufford on What’s Killing Your Content Marketing & What to Do Instead77 / 100
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