Content Disrupted: Bold Takes on Brand Marketing · 2024-11-21 · 50 min
In this episode, Brett Hannath, Chief Marketing Officer at Intel, shares insights into leading marketing transformation during a critical period in tech, with a focus on leveraging AI innovation to drive growth. Brett discusses the complexities of balancing immediate business needs with long-term goals, building strategic partnerships, and creating agile marketing teams in a rapidly changing industry. He delves into Intel’s journey to differentiate itself in a crowded AI market, the importance of effective storytelling, and fostering a culture of collaboration and innovation within his organization.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Jay Acunzo on Resonance: How to Become a Sought-After Brand68 / 100
Rand Fishkin on Building Brand Influence in a Zero-Click World79 / 100
Growth Sprints’ Brendan Hufford on What’s Killing Your Content Marketing & What to Do Instead77 / 100
What Breakthrough Brands Do Differently with Skullcandy CEO Brian Garofalow83 / 100
The Laws of Story-First Marketing with Jessica Gioglio78 / 100
