The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Marketing/Content Disrupted: Bold Takes on Brand Marketing
Content Disrupted: Bold Takes on Brand Marketing artwork

Jeff Fleischman on Strategic Marketing and Leading the Next Leap with AI

Content Disrupted: Bold Takes on Brand Marketing · 2024-12-19 · 51 min

0:00--:--

Topics in this episode

Digital transformationMarketing strategychief marketing officerJeff FleischmanAltimetrik

Episode notes

AI is a game-changing power tool for marketers, as transformative in business today as the web was decades ago. Is your marketing organization ready? Jeff Fleischman, Chief Marketing Officer at Altimetrik, shares how AI is unlocking a new era of strategic marketing leadership and uncovering opportunities no human could see. Drawing on his experience leading major digital transformations, Jeff shares lessons on strategic planning, building marketing credibility, measuring ROI, and fostering team growth.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of BeautyThe CMO Podcast · on chief marketing officer78 / 100
  • Ep. 61 | Rethinking ROI: Balancing Innovation and Stability in Business The Resolution Room · on Digital transformation75 / 100
  • Reframing Marketing ROI to Return on Objectives with Karl Van den BerghThe B2B CMO Podcast with Jon Miller and Sydney Sloan · on chief marketing officer75 / 100
  • The Mindset Behind Siemens' Service Success | Brad Haeberle | UNSCRIPTED Ep. 370UNSCRIPTED · on Digital transformation70 / 100
  • Building Value Through Carve-Outs, Operational Transformation and AIThe Private Equity Podcast, by Raw Selection · on Digital transformation70 / 100
  • Microsoft's $2.5 Billion AI Investment: Street TalkMachine Learning Podcast · on Digital transformation69 / 100

More from Content Disrupted: Bold Takes on Brand Marketing

All episodes →
  • Jay Acunzo on Resonance: How to Become a Sought-After Brand68 / 100
  • Rand Fishkin on Building Brand Influence in a Zero-Click World79 / 100
  • Growth Sprints’ Brendan Hufford on What’s Killing Your Content Marketing & What to Do Instead77 / 100
  • What Breakthrough Brands Do Differently with Skullcandy CEO Brian Garofalow83 / 100
  • The Laws of Story-First Marketing with Jessica Gioglio78 / 100
Explore the best B2B Marketing podcasts →
All Content Disrupted: Bold Takes on Brand Marketing episodes →