How to Monetize Your Zone of Genius (Ep163)

Episode notes

Is your consulting or coaching designed around what you’re best at, love doing, and what people actually want to pay you for? Today, we are talking about one of my favorite topics and one of the best parts of my brand positioning and messaging strategy. I really love the work I do with my clients, and it’s what we're gonna discuss in this episode of Consulting Matters… discovering your best-at-strengths. Specifically, how to mine and monetize them , which isn't just about making you happier… It's to make you more productive, more profitable, and best of all, instantly stand out in the crowded consulting and coaching marketplace. Tune in to discover: What best-at-strengths are (and how they aren’t just things you’re good at) Why your best- at-strengths are incredibly hard to see, value, and appreciate How taking your “best-at-strengths seriously will change both your client’s life and your own The steps you can take now to start the process of mining and then monetizing what ultimately brings your clients the most value and you the most joy Where to dive in: 00:00 - Intro: Are You Building Around Your Real Strengths?

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