Confessions of a Micro Agency Owner · 2025-06-02 · 15 min
Ever feel like your $3K retainer is secretly costing you $6K in time? One "quick question" turns into an hour-long strategy call… then a deliverable you didn't scope… and suddenly, half your week is gone. Retainers can be excellent - but only when they are structured correctly. They'll bleed your time, drain your team, and wreck your margins without clear boundaries. In this episode, I've been diving into all things retainers, including hidden risks and how you can reset your retainers to get things back on track. Topics discussed in this episode include: The hidden costs of "quick questions" and overservicing. Why predictable retainer income is often a myth. Sneaky scope creep and how it eats your margins. The danger of not tracking time, even on flat-rate retainers. How to reset your retainers with boundaries and structure. When to walk away - even from the "good" clients
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