LinkedIn Profile Audits: Live

Speaker A: Foreign.

Speaker B: Welcome to Coffee with Kim. I'm Kim Kalp and every week you and I sit down with fascinating, smart and talented leaders, CEOs and founders so that we can copy their homework. If someone knows how to do something

Speaker A: really well, I want to know what

Speaker B: it is and exactly how they're doing it. Get ready for aha moments, gems of wisdom and little known tips and tricks that we can steal and use in our own lives. If you want to join these conversations and ask these experts your own questions, no point in just me having all the fun. Join us on Wednesdays at, ah, 1pm Eastern live over on um, LinkedIn.

Speaker A: Hey friend. Happy Wednesday. I hope you're having a beautiful start to the week and I'm, um, so happy you made time to be here with us today. I know you have a really busy schedule, so. So the fact that you came on in and made some time really means the world, especially for today's session. Because like most Wednesdays, we're normally talking to an expert or talking to someone who is a just wizard in their field. But today we're going to turn it around a little bit and focus on ourselves. And by that I mean focusing on our LinkedIn profiles. And if you know me, you know I am so, so bullish on the LinkedIn platform. I just think it's one of the best places to be and it's one of those things that even if you are behind, starting today is going to be way better than starting a month from now. So don't even get me started on the soapbox. But if you're new around these parts, welcome. Um, we're a super fun bunch here. We meet every Single Wednesday at 1pm Eastern. And you'll kind of see if you're joining us live, that the chat is kind of a fun place to be. You'll see Jeff and Giacomo and Shelby and Danny and Timothy and Connie, Colin and Vicus. You know, you'll see us all over there chatting. However, if you are listening to this on your favorite podcast network while you walk the dog or do the dishes or fold the laundry, never fear, you too are part of this conversation. If you have any notes or thoughts or things that we didn't hit on, message me. My inbox is always open to you and I'm always down to help you figure out exactly how to get your question answered. The reason I love focusing on these LinkedIn profile audits at, uh, key moments throughout the year, it just feels to me like spring cleaning. So if you know me, you know that I Always love to go through LinkedIn profile audits. Sort of as we get into the end of the year before everybody starts going away for holiday and New Year, just because I feel like it helps you start the new year off in a fresh way or, or again revisiting it in January because people might be looking for new jobs or new opportunities or new clients or a promotion as you kind of kick off the start of the year. And I still also like to revisit it around this time, mid July, July 15th to be exact, as we are smack dab in the middle of the year. Just because it feels like. I know sometimes when you leave things for too long, it's kind of like my garage. If I leave my garage unattended for too long, by the time I go to clean it, it's like overwhelmingly a mess. Whereas if I kind of break it up and say, okay, every quarter I'm going to kind of go in and do a little spring cleaning, then it doesn't get to the point where it's like, oh my gosh, we've let it hit to like DEFCON 5, like disaster zone status. So I kind of feel like our LinkedIn profiles are the same way. Before you let it get to a whole year kind of check in, we're halfway through the year. Take a look at your LinkedIn profile. Look at it, really see, is it reflecting the job that you're doing right now? Are the bullet points accurate? You know, when you started off the year, maybe you were averaging, I don't know, 10 clients. Now are you more averaging 15 clients? At the beginning of the year, were you dealing with a budget of $100,000 and midway through the year now you're dealing with a budget of 150. So it just gives a sort of halfway point to kind of check in, see when you updated, uh, see if some things need to be tweaked. And I just want to kind of get a temperature check in the room with us today. And we're going to do that via a poll. I just want to kind of see if you have updated your LinkedIn either in the last six months. I want you to drop a number one in the chat. If you're sort of like, Kim, I may have let the garage go, to use that analogy again, a little, little longer than I was anticip dating. And it's definitely been over six months since I have even touched or looked or edited my LinkedIn profile. I love for you to drop a number two in the chat right now. And again, that Just kind of helps me see how many of us are really staying on top of it and, you know, regularly checking in. And honestly, I will. I will press number two right now and drop it in. Like, I have not been great. Uh, it's probably been since more like November, since I last kind of got into mine. So I'm definitely in the number two camp. It has definitely been over six months. I have not really been as diligent in my checking through and making sure that things stay accurate with my LinkedIn profile. So just know if you do end up typing it too, you're in good company with me. But, um, it seems like we have. Wow. Okay. A lot of people who are typing in the number one. Within the last six months, 85% of people. Timothy, Lillian, Chantelle, Colin, Idina, Naomi. We got lots of ones who are saying, yeah, I've updated it with. Within the last six months, you know, I've touched Lillian saying certain sections, but not other sections. I'm really excited to hear this because again, it's just so much easier when you're cleaning it up bit by bit than waiting until it gets into, like, apocalyptic, you know, really outdated zone. And if you've been around these parts long enough with me, you'll know the reason I always harp on people updating this as much as possible. Two big reasons. Number one, I'm not saying I agree with this. I'm just saying it is what it is. When people meet you, whether they meet you in person, whether they meet you virtually, I would even say before they meet you, I know I look people up all the time. I, in fact, yesterday was put on a Zoom meeting with three people that I've never met before, uh, at part of this company that we're working with. What do you think? The first thing I did, LinkedIn, I was like, let me see who I'm getting on the phone with this week. Like, let me look at them up. So even before I met them on the Zoom, I am, like, pre stalking them before I even see them or meet them or talk to them. And people are doing that in that example, before they meet you. People are doing this after they meet you. Let's say I meet you at a networking conference, or I meet you at the airport, or I meet you through a friend at a birthday party. I'm thinking to myself, oh, I really liked that guy Wyatt. Like, it was interesting what he had to say. Like, let me. Let me look him up on LinkedIn afterwards. You know, I'm looking you up after I met you at the birthday party. It's just a natural thing that I think a lot of us do in work, personal life that we may m or may not admit to, but definitely happens. So the number one reason is because even if you yourself aren't referencing it and you say to me, well, Kim, I'm not looking for a new job or I'm, you know, happy with my current client load. I'm not looking for new clients. It's actually not about you. It's actually not about you at all. It's about other people and other people finding what you want them to find and other people understanding what it is you do or what it is you're working on or who it is that you help. So number one, it's for other people. Number two, sort of along those same lines, it's for SEO and for Google and for LinkedIn's algorithm and AI and all that sort of thing. Because as you know, LinkedIn plugs in to Google's algorithm. So when you put things into the Google algorithm, things like people's names, where they live, maybe you remember part of what they do or part of their job description or part of their, the name of their organization. Google will take all that and will spit out a LinkedIn profile. So it's important to help people locate you on Google on SEO to make sure your LinkedIn profile is up to date as much as possible. So again, just kind of like a 10,000 foot view on why I harp so much on your LinkedIn profile, why updating it is so important now how today is going to go. We're gonna, I'm, um, gonna walk you through it. These are going to be live profile audits. I already know there's gonna be two different groups of people. There's gonna be a group of people that are like, yes, let's go through my profile together. Let's walk through it. I'm doing this. We love that. We're gonna, we're gonna put you, we're gonna put you in the raffle to have your profile on here for all of us to go through it together. There is going to be another group of you that says, kim, I'm not sure I want my profile, uh, picked apart by you or picked apart by everybody else. I promise, we're very nice. It's not like a mean pick apart, it's just like, you know, we're going through it together, we're reviewing it together. So if you're part of that second group, you might be like, I just kind of want to lurk. I just kind of want to hear what she's saying about other people. Because if I notice on Danny's profile that he did something, maybe I did that same thing, too, and I can just kind of learn from Danny and change it on my own. So regardless of what group you're in, if you're like, yes, this is me, like, I, um, want to be up on the screen, or I kind of want Lillian to go first, kind of want Danny to go first, kind of want Tanya to go first, that's okay, too. And you can be part of the second group that is just kind of sitting back watching us go through these and taking notes for yourself and implementing it on your own time, on your own profile. So for those of you who want to be part of group one, who are like, yes, I want my profile up on the screen. I want us to go through it together.

Speaker B: We.

Speaker A: Let's do it as a group. What you are going to do is you are going to go into the chat right now, uh, and you have to be on LinkedIn for this chat. I know. We're also live streaming to other platforms, but it only works, unfortunately, with. Oh, it works for everybody. Oh, Shelby says it works for everybody. Amazing. Um, it works for everybody. Great. So you are going to do hashtag, uh, LinkedIn in the chat, and that means that you are saying, yes, I raise my hand, like, Katniss style, and I volunteer to have my profile be up on the screen. So, as Jeff is saying, if you've never done it, get your profile reviewed. It's worth it. I promise. We're nice, we're not scary. Uh, it's definitely going to be something that, you know, maybe you want to get into, maybe you don't. But I selfishly think that it's worth it. So you are going to put hashtag LinkedIn in the chat, whatever chat platform you're on, YouTube, LinkedIn, Facebook, uh, whatever it is. And then we're gonna go through a little raffle. It'll, like, shuffle everybody's stuff through. We'll pick a profile and we will go through it together. And then we will wash, rinse, repeat this over and over again, several times, as many as we can jam into the next 45 minutes. And like I said, don't feel pressure. If you're like, I don't know, that's okay. You can always put in hashtag LinkedIn later. We will not. We will not punish you for that. And you can always learn from looking at other people, too. We. We love a Good learning from others. It doesn't have to be at first, absolutely exact. So we've already got lots of people putting in hashtag LinkedIn, which is fantastic. And what we will do is we will pull up our little calculator here and, uh, we will draw out an entry and see who it lands on. Shuffle, shuffle, shuffle. Chantelle. Okay, so now what we are going to do now that Chantelle has been selected is I am going to look up Chantelle's, uh, profile. But as, uh, we know there's lots of people on LinkedIn, so I have to bear with me while I find the correct one. See, two T's, one L. Um, and okay, I have found it. Ta da. Let me just. Why is this a little fuzzy? Is this fuzzy for anybody else? What's going on here? I use this fuzzy, fuzzy sense. Let's see if I can just make it a. You know, sometimes with the live stuff, uh, we just have to do our best. We just have to do. We have to do our best, and we have to hope that the technology catches up with us. So thank you, technology, for deciding to work. Okay, so now what we're going to do is we are going to pull up Chantelle's LinkedIn, uh, profile. So here we go. Let's go through this together now. Two parts of this, because again, we're all in it to help each other. I'm going to give some of the tips and things that I'm seeing. But additionally, if you see something, uh, like I always say, sharing is caring. So if you see something that you think would help Chantelle, uh, why would you keep to yourself? Please tell everybody so that everybody can help get a little bit better. So, first of all, I love that you have your profile picture here. I love that you have a banner worked out. I think what these two things kind of help people do off the bat, one, recognize you if they met you again at a party, at a networking conference, et cetera, they can look and say like, oh, yeah, I remember the rimmed glasses, or, you know, whatever it is. Yes, that's Chantel. And then what the banner can do is it can again, give somebody a quick screenshot, you know, a quick little download. Okay, Align, execute, and grow. I don't know anything, but I just my, you know, again, two second read really, really quick is okay. She must be helping either coach people up, um, or helping people level up, uh, or grow in some way. And even though I don't know exactly what that means, I already know. Okay, this is something that she's probably some sort of coach or some sort of practitioner that's helping individuals one on one. So we can see by the description, which is also filled out, which is great, that Chantelle helps CEOs get out of the operational weeds and grow their business. She is a fractional business integration architect and again just helps people grow their business. I love that she has her contact info so that if I press this I can very easily figure out how to email her and how to go to her website. A lot of people miss this. They don't necessarily fill out their contact info. It's low hanging fruit. It helps people reach you very quickly. Why do I recommend the contact info as opposed to just saying. But Kim, um, you know, you could send her a message. If you are anything like me, you will know that the messages on LinkedIn get crazy. There's like crazy sales pitches, bots from like Russia or wherever that are like trying to sell you SEO stuff. Uh, I know for me, like I try to diligently go through my inbox, but again, like there are. I miss messages all the time. I miss things where people are like, I wrote you and I'm like, you did email me because like the inboxes on LinkedIn get crazy. I know they're trying to clean them up and they're trying to have like the other inbox versus the priority inbox. It just gets a little wild. So always have your info so that people can easily just email you and kind of bypass the whole LinkedIn messages if possible. Uh, I love that this about is figured out. I feel like that is something that again, people, the spacing, it just gives more information about what she's working on. Kind of the consulting, the operating and I love this ending. If you're ready to hand off the day to day, if you're ready to build a leadership team that runs without you in the middle and if you're ready to be a company running on eos, let's talk. I love this because again, it tells me the reader what I'm getting out of working with Chantelle. So I am kind of leaning in going, yeah, I would love to hand off the day to day. Yeah, I would love to build a bigger leadership team that runs without me. Like, yes, again, it just frames it from the reader's standpoint as opposed to from your standpoint. Also love that she has the services figured out. Again, this is an additional thing that some people have, some people don't. If you work in corporate, it might not make sense for you. If you are some sort of a coach or freelancer or consultant, it might make sense for you. You can basically set up this thing where people can request your services. So in this case, all of these different things, um, it kind of tells you what Chantelle might be able to help with. And so, again, if this is something where you are a provider in any way, design services, copywriting, um, website design, this is going to be a great section for you to fill out. Um, I love down here that we have lots of work stuff, uh, different roles, uh, different bullet points based on where that you've worked. Why is this important? Especially with volunteering as well? People are always looking for a common connection. And whether that is a class work place, whether that is a volunteer opportunity, whether that is a college or a high school or a graduate program, people want to say something like, oh, my gosh, you know, how funny that you also, uh, volunteered at enrg. You know, I. My cousin did that or my brother did that, or I used to do that a couple years ago. Uh, I feel like it's the type of thing that just helps people bond with you in a way that's very fast. Like, again, I'll use myself as an example. I went to University of Florida. Go Gators. I love University of Florida. I am a sucker for all things University of Florida. When University of Florida plays football or basketball or baseball or gymnastics, I'm always like, woo, sec. Like, woo. Go Florida. When I meet somebody, maybe it comes up, maybe it doesn't. If I find on their LinkedIn that they also went to Florida, you bet I'm sending them a message like, oh, my gosh, we sat next to each other at that birthday party the whole time. And like, it never came up that you and I both went to uf. Go Gators. Like, that's so fun. So, again, but it could be anything. It could be a university. It could be you both volunteered at, uh, big brothers, big sisters, you know, whatever it is. So as much as you can, whether it's volunteer work, whether it's past places you've worked, whether it's a university, I know it might seem like, why is that important? Why do I have to do it? It just gives more opportunities for you to overlap with others and bond with others. So, Chantelle, as Jeff said, a plus. Plus. You have so much good stuff going for you right now. Uh, if I could pick, like, one or two things that I think would help give somebody a little bit more clarity, again, uh, this is just me looking at something very, very quickly. I would Maybe say a little bit more about who you might be a fit for. So, for instance, if you really said to me, kim, I love working with startup entrepreneurs, like, that's really who I love building, you might say something like, um, are you ready to build a leadership team that can help you grow your startup from, you know, a hundred thousand dollars in revenue to a million dollars in revenue? Uh, or if you said, you know what, Kim, I really love working with like corporate executives. Like, I really like working with, you know, very large Fortune 500 or, you know, very big executives. I would just give some sort of delineation because I think the, the sort of psychographic I understand in terms of like, you're helping somebody build a team, you're helping somebody pass something off. But, you know, um, am I the right fit for you? Like, if I have a five person team, is that the right fit for you? Or do you really only want to work with somebody who has like a 50 person team? So I think just helping people understand a little bit more specifically about who you want to work with would be very helpful. But a plus, plus, loved that from Chantelle. And if anybody wants to go again, once again, you just do hashtag, LinkedIn, drop it in the chat and we will get another one going to select somebody else. But we'll give you a second or two if, you know, think about it, Drop a little hashtag, ah, LinkedIn in the chat if you want your profile pulled up again. If you don't, that's okay. We're not gonna like, pressure anybody and say, you have to do this and not like, I'm gonna be so upset. No worries. Okay, uh, so we have our next winner, Danny. Okay, so as always, if you see something in Danny's profile, if you see something that I didn't catch, if you see something that you think we should go over, that is what the chat is here for. Get on in, let's talk about it. So without further ado, let me pull up, uh, Danny's profile for us all to go through together. Here we are looking at Danny's profile. Danny is from M. Lebanon, so I'm glad that we have that filled out. But Danny, I do feel like we have some more room to get people a little more dialed in on who you are and what you do. So I love this banner. It's a very pretty picture. However, it doesn't really tell me much about you and what you're working on. I mean, it tells me you love beautiful places and it maybe tells me that you enjoy A good vacation, as do I, in the summer. But it's not really giving me a lot of information about you. So if possible, I would want to see you create a banner or design a banner that gives me more information about who you are and what you do. So that could be something that's very work related, um, to something that reflects like a visual example of what you're doing at work on a day to day basis. Or it could be something that is in written form. Maybe it is, you know, a quote that you really like or that you really feel like speaks to the ethos of how you work and the style in which you work. But I would love to see your banner reflect a little bit more than just a beautiful image. Love that you have your profile picture pulled up. I love the suit. Very great, very dapper. Uh, so that's a wonderful thing to have. And it says that you are the applications support head at marsako. Hopefully I'm saying that correct. And you have your university information on here, which again is great because I think it just, once again, like I said, gives people an opportunity to connect with you and say, like, oh, I went to the Lebanese American University as well. Like, how funny. What a coincidence. Uh, as Jeff is saying, use all those spaces to tell your story as much as possible. I feel like that is always really super duper helpful. As we get into the about section, I am going to say this, and this is just my opinion, but I welcome everybody else is with us live to catch it or to kind of add your two cents in. This, to me is a lot of jargon and it's a lot of if I don't know, for example, because I don't work at Morasco, um, I don't know what FMCG M is personally. Like, I don't know what that means. I don't know what an ERP deployment means. So with the about section, for me, I always like to write this with keeping in mind that whoever's reading this may not understand my industry jargon. I really try to write it on like a, uh, you know, Steve jobs iPhone, grade 5 level. I'm explaining this to a kindergartner, you know, somebody who's not in my industry, maybe who doesn't live in my country. How can I explain who I am and what they do in a way that they can understand? Because if I met you at a party or I met you at a networking event, if the networking event was within your business, then yeah, I might come on here and say, oh, yeah, Data Warehousing makes sense. You know, manufacturing makes sense. Taxation. I get it. Yep. You know, E Business Seed or sdm. You know, I might know all of those things, but I'm just a little. I'm a little old, me. I'm a little. Kim, I have absolutely no idea what any of this jargon means. And if you said to me, okay, Kim, after spending three or four minutes on Danny's profile, can you tell me what he does? I would say I cannot. I actually have no idea what Danny does. I'm sure it's really great, but I have no freaking clue. So as much as you can, try to write this from the standpoint of something that does not work in your industry, and if you can, maybe even throw some bullet points so that once again, we're understanding a little bit more about what you do. I love that you put all of these different roles in with the company because you've been at the company for 20 years, which, congratulations, that's amazing. But I love that you have broken it up, that you haven't stayed at the same role for 20 years. You know, you went from a, uh, developmental section head to an IT support to application support. So again, it just kind of shows upward trajectory. It shows that you are really kind of in there and maybe giving a bit more description on your present job. So some bullet points about. Just like how you have bullet points here, which is amazing, you know, 92% customer satisfaction rating. Like, these are all really great. But I would try to get some of this same stuff up, uh, into your current role, uh, because that tells me what you did until January of 2022. But it doesn't really tell me anything that you've been doing since February 2022. So as much as you can, you know, put in some growth numbers, put in some percentages, put in some more descriptors of what you're doing currently so that other people, as they're reading this, can have a good idea of what you've been up to. But you have licenses and certifications in here, along with some skills and different projects along with recommendations, which is great. Languages are really important. I know Danny is in Lebanon, but for anybody that is, you know, anywhere, if you speak multiple languages, this is really helpful to have figured out because there are some opportunities that people might say, uh, we're really looking for somebody who's bilingual. We're really looking for somebody who can, you know, bridge this gap. So I think it's important as much as possible, put in those details, as much as you can and try to give us a better understanding for those who are not in your world of what exactly it is that you do. So we can get a better idea. But all in all, Danny, it's looking good. You've got, you've got some work cut out for you, but nothing that you can't tackle over the long weekend. So you can take all day Saturday and Sunday and kind of dig into this a little bit more and, and it'll, it'll be very quickly once, once you get going. So again, if you're joining us on podcast form, I am trying to talk through, but a lot of this is visual. So as much as I'm trying to explain, like this is what we're seeing on Danny's profile. As you have this in your head, uh, as you're walking along or folding laundry, you might be like, I think, I think I kind of visualize that. But you can always come back to the video and that might help put a little more context onto what we're seeing on screen. So, okay, enter hashtag linked in the chat if you would like to have your profile reviewed and we are going to gear it up and we are going to pick somebody else to have their profile reviewed and shared on screen. Afron our front. I don't know if I'm saying it right. If I'm not saying it right, you can put in the chat you're saying it wrong. Pronounce it the right way. Uh, but let me pull this up. Uh, let me make sure I have the right person. There are sometimes where I'm looking at stuff and people are like, it's the wrong Jason Schwartz. And I'm like, oh, sorry. But okay, I think we've got the right one here. Tada. Here we go. Okay. Love that you have a clear profile picture. That's awesome. We also see the open to work sign. So I know, okay, you are on the hunt. If there is a position, you're looking for it. I love that you have principal and school manager. It just helps me see very quickly, you know, who you are, what you're working with that you work with. Leadership teams, school management, strategic planning, social media management. Even if I knew absolutely nothing about you, which I don't, and this is my first impression I can understand on a very basic level. Like you work with schools, you work with kids, you know, you work in systems that are helping educate. So that is very easy for me to understand and wonderful. I love that you have your university information in here again. I just feel like it's really helpful for people to see where you went. I love that you have this open to work with these details filled in. You know, that you're open to work in other countries, remote work, actively applying, you know, kind of what you're looking for. I think again, this is super duper helpful. I would say. Again, this about section. I would love, love, love to see you put a little more of your personality in, a little more about what the magic sauce that you bring to the table. Because I know that you probably have tons of success stories, tons of amazing metrics where you really help schools or really help teachers or kids or performance or test scores. Like, I would love to see you use this about section to really paint that picture and tell that story of the 17 years that you have spent in organizational leadership and how you have helped grow businesses or grow schools or grow education platforms. I just think that that's a really great thing. The other thing I will say here, and again, this is just my opinion. I'd love to know what everybody else's is. When I see people that, that say that they are skilled in things, I want it to make no sense to me. And what I mean by that is you say that you are skilled in five things here. Power, bi. I don't know what that is. So that's great. Microsoft Office, Excel, spss, no idea what that is, and Data. No idea what that is. My right comes from when people put Microsoft Office and Excel. That to me is like. But like, that's like saying like, I know when I wake up the sky is blue. Like, like we're in 2026. If you don't know how to work Microsoft Office, if you don't know how to work a Google Drive, that to me is like a pure base level. Like, like we shouldn't be bragging that we know how to use Gmail. That's just my opinion. Like, I don't think we should list that as a skill because that to me is like the bottom of the barrel of the skills. Like, I want to know that you can do like really advanced stuff, not that you can use Excel. That's just me. That's just my opinion. I will totally own that. Everyone feel free to disagree with me in the chat, in the comments. But I really like to see that the stuff is a little more rigorous. I love that you have the past experience filled out. Uh, you, you talk about being a school principal and you know what program inclusivity and mental health stuff that you've been doing here. What I would love to see a little bit more of is your personal wins. So I realize that you've probably collaborated with parents and stakeholders and local organizations, but give me actual facts, figures and numbers. So, uh, you know, in my two years as principal, I interacted with over 500 parents in a given school year. We partnered with 10 local organizations for field trips and extracurricular curriculums. Um, I integrated with two corporate stakeholders in the community to help sponsor kids sports and after school programs or, you know, whatever it is. So, again, just more personalized information here about what you actually did as a school principal. I feel like that is really helpful. You definitely have some, um, bullet points in here, which is great from your freelance work as well as, you know, your college work and what you were doing there. But again, just more details. The more of a picture that you can paint for me, the better.

Speaker B: Because

Speaker A: when I am looking at this and I'm thinking about hiring you or reaching out to you, at the end of the day, what I'm really looking for is, how are you going to help me? How are you going to make my school better? How are you going to make my kids better? How are you going to make my parents feel more secure sending their kids to this school? So I just feel like it's the type of thing where as much as you can really show others what makes you different from that other principal or that other great guy, you know, it's definitely one of those things where as much as you can shine, do it, do it, do it, do it. Um, Jeff is saying that it's important to remove the friction for recruiters who have to go through dozens of resumes. Um, but somebody else is saying, like, yes, you know, calling out several Microsoft products, including Excel, you know, it has to be listed so that it gets picked up. I think it's one of those things where if you have to list it, list it, but like, kind of do it towards the bottom and make it seem like, oh, yeah, that's not as, you know, like, I have other things that I can do that are way, you know, way better. So. Okay, our fan, hopefully that gives you a little bit of homework, a little bit of what you can work on to again, just bring more of your personal wins and your personal story to this profile. So thank you so much for playing. Um, before we go to the next person, obviously drop in hashtag LinkedIn. Like Jeff said, you only need to do it once. You don't need to do it over and over again, um, because it's already in the system. But if you're new and, or you've decided like, yeah, I don't want to toss my name in then, and you haven't done it yet, then definitely put in hashtag LinkedIn. The other thing I want to say, and you'll hear me kind of say this over and over again as we go through more profiles together, is that this is not for you, this is for other people. So the main people that are going to be looking at this is recruiters if you're looking for a job, or headhunters that are maybe trying to come and find you. It is going to be used for people that you meet at sales events, networking events, business conferences, and it's going to be used by strangers that you meet at a birthday party or you meet at your cousin's bat mitzvah or whatever it is. So you really have to always put the lens on when you are reviewing your profile and say, if I wasn't me, if I didn't know my industry, if I didn't know how talented I was, if I didn't know all of my big wins, does this profile reflect this? And I would also encourage you. There's lots of people here today. You know, we're, we're not limited by the fact that we're only here for the next little bit of time together. Pick somebody or, you know, say, like, hey, can somebody look at my profile afterwards? I made these changes. I think it's better. But let me know what you think. You know, sometimes you do need that third party perspective to just kind of say, you know, is this, is this really reflecting all that I do? Because I think a lot of times for a lot of us, we're very humble, which is a wonderful quality to have, but we're very humble. We don't want to be like overly boastful. But in some ways, like your LinkedIn kind of has to be a little overly boastful or at least has to accurately reflect what you do. Because, you know, it's wonderful to stay humble at a networking event, at a, or at a party. But I'll give you an example. Um, and it's something that I actively ended up changing in my own profile many years ago. I felt like my profile, I didn't want it to be too humble, braggy. So even though my company makes merchandise for a lot of the biggest music artists and comedians and entertainers, I didn't want people to say, like, oh, well, who does she think she is saying that she, you know, works with OPRAH and Paul McCartney, like, what a stuck up, crazy, uh, person. But what I realized is when I, what I had listed on my profile, which is like, oh, we work with music acts and comedians. People were going to my profile and if they did have a really big project, they might look at it and go, oh, well, she can't handle that. You know, she. She's down here, she's playing with, like, local comedians and like local musicians. And it was once I started putting in those names and numbers and metrics, you know? No, we work with, you know, 40 plus tour dates that are selling out arenas for the likes of Oprah and Paul McCartney and Fallout Boy and Sting. Then people were like, oh, okay, wait, no, I can ask if she can handle the Olivia Rodrigo business because those are the types of artists that she's working with. So I know sometimes it can feel like, uh, I don't want to say like too much or I don't want to say, oh, well, my m. My Sales team does $10 million in sales. But like, you kind of need people to know that because if there is a big client that's coming, they want to know, oh, Cindy can handle this. Like, Cindy's used to dealing with things like this. Like, we're going to be in good company as opposed to thinking like, well, maybe we're too big of a fish for Cindy. You know, we don't want that. We want you to get the big fish too. So. Okay, without further ado, let's pull back up our little lottery system and see whose profile we are going to wander over to next. Where's it gonna land? Where's it gonna land? Is it Tanya or Tanya? I know you can pronounce it either way. I actually have a friend who. It's spelled this way and she pronounces it Tanya. T A, N, uh, kind of like aunt. First aunt. So she pronounces it Tanya. Like you'd say aunt. And then I have another friend. It is spelled the exact same way. Uh, T A, N, Y A, but instead of saying tan. Hm, ya, like aunt with the. I don't know if that's a hard A or whatever. But, uh, she says Tanya, like aunt, even though the. So I don't know. I don't know if I'm saying it right, but you'll have to correct me. But let's pull up. Uh, let's, let's see this profile. Okie dokie. Here we go. Okay, first of all, I love that. Very clearly, we know. Boom. Writing consultant. I know that from the pen, from the paper, from the digital phone here with a coffee like, I get it. Writing consultant, grant writing strategist. I would actually maybe change this to grant writing strategist, uh, or grant crafting strategist or something like that. Uh, an editor. This is awesome. So once again, really helps us realize exactly what it is that you're working on and exactly what it is that you're doing. I love this about section because as I was just harping on, it helps me understand what you do on a very basic level. So it says, I'm a writing consultant focused on helping nonprofits turn their missions into funded opportunities. Through grant research, proposal writing, and strategic editing. I support organizations in securing the resources they need to extend programs and deepen their communities. Impact. Like, boom, done. I get it. It's written on like a fifth grade reading level. Even if I knew nothing about nonprofits, even if I knew nothing about grant writing, I would understand this because I would say, oh, yeah, I get it. Like, you help people raise money. This makes total sense. You know, you help them find those funds so that they can continue on with their program work. I love that you put your specialization in here. So currently specializing in grant writing for women's initiatives and postpartum focused organizations. I think again, I would almost do a hard return and have that be like a highlighted sentence because I feel like that kind of needs. It needs its own space right there. And I love that you say that you partner with mission driven organizations and you turn them into impacted ideas. What I would love to see here. I know sometimes people sign like, NDAs and they're not allowed to talk about who they work with. So I don't know if you are allowed to talk about it, but. But if I were you, I would put something in here. Like, I, uh, would probably put it in my own little, like, fun tone, but I would probably say, like, here are some of the organizations that I've worked with in the past that I've been so thrilled to partner with. And then I would put anywhere from five to 10 bullet points of people that you've worked with. Because one thing that we always do as humans is we always want to relate to somebody else. So if you've ever heard somebody describe something, let's say you're trying to describe, uh, the rideshare pickup. Lyft. You might say it's like Uber, but, you know, it's Lyft. So a lot of times people will say it's like Burger king, but it's McDonald's. We're back. Uh, it's raining here in Austin, so I feel like the Internet decided to have a little. A little. A little boop there. So glad. Glad we're back. Sorry, Internet. So as much as can I would put Those, you know, five to 10 bullet points of past people that you've worked with, just because I think it would be super duper helpful. Um, and again, as much a description here, because for the last six years, I know that you have had some freaking awesome wins. I know you've worked with great companies. I know you've helped them raise a ton of money. So as much as you can, I would put in here, like, you know, uh, in 2025 alone, I secured over $500,000 in grants based on my grant writing work. You know, as somebody who might be reading this, I might be like, oh, my gosh. Like, wow, Like, Tanya can help us get 500. Uh, $10,000. 500,000. Like, I might be like, wow. Like, this is the girl we have to go to to get to write our grants. Like, she's. She's clearly talented. So as much detail, Tanya, as you can pack into here. Holy moly. Like, all your big wins, how many grant writing, um, you know, things did you secure? How much money was it? How many organizations was it? Um, who have you been able to help? Like, as much detail as you can jam into here. I think that would be freaking amazing and just really help people understand all the awesomeness that you bring to the table. Um, I love that you have your education here. And again, just, I know people sign NDAs. It's hard. But as much kind of names and numbers that you can put in here of, uh, organization, organizations that you've helped, the amount of money that you've raised, even just the quantity, I think would be helpful. So, you know, you m. Might say, on average, I write 30 grants a month. The grant requests a month or 10 grant requests a month, or, you know, I don't know what the number is, but again, just showing the volume at which you work, the level at which you work, I think that this would be super duper helpful. Also, the last thing I will say, only because it sounds like your job, my guests, I don't know. This is probably done a lot via word of mouth. So, you know, uh, Shelby used you for her nonprofit organization. I'm having lunch with Shelby. I'm complaining. Why don't we have more grants? Why don't we have more money? And Shelby goes, oh, my gosh, she should be working with Tanya. She just wrote us, we got $20,000 because she like wrote us this awesome grant. And then I'm like, oh, yeah, I need to hire, I, I need $20,000. I got hired. Tanya too. So I would also say if you can get some, um, referrals or some testimonials. I know that's something that we saw on some of the other profiles. The recommendation section of, uh, Shelby saying, you know, we loved working with her, we loved, you know, having her come on board and help our non profit. I think that would be really beneficial for you because once again, it just shows other people, people are using you, people are working with you and it's super duper helpful. Okay, let's try to fit in one more. I know we only have like 10 minutes left together, but let's try to fit in one more as much as we can to dig on in to somebody's profile together. Let's shake it up. Who's it going to land on? Let's see. Oxender. Here we go. So let's pull, uh, up this profile. Make sure I'm going to the right one. Here we go. Okay, let's add, uh, this onto the stage so we can go through this profile together. Okay. Similarly to what I said before, love this picture. Very beautiful. It's not giving me much about who you are and what you do. So we have to capitalize as much as possible on this visual space. So switch this banner up, give me a little bit more about who you are and what you do. Love the picture. Very clear, very crisp. I love it. It also shows me you love a good nature walk, which I do too. So selfishly, I love that. Uh, we got the contact info figured out, which is great. I can email you directly. I don't have to make, you know, a mess of the LinkedIn inbox. Um, this, you know, this description section makes sense. There is a lot of jargon, but again, I think that's fine because if you work in this engineering space, I think the people that need to know what you do do understand what AWS is and what some of this stuff is. So I think that's totally fine. Um, the about section. Short and sweet. We got about five sentences here. Uh, lead DevOps, uh, engineer with 18 years in it, including eight years focused on DevOps and the cloud. So again, this is totally optional, but I would love, if possible just because again, if I met you at a networking event, if I met you at a party, if I met you at our kids soccer game, I would love to get a little more here about you. As a person and what you do. So I understand that you deliver robust, efficient solutions. But like, what does that actually mean? You know, like give me an example or you know, maybe a small little three or four sentence story. I feel like that could be really helpful to just give a little more clarity on what you've been doing. I love that you have these top skills here. Again, I think if anybody is in programming or engineering or anything that requires a lot of engineer knowledge or development knowledge, this is an awesome place. Because if I am looking for somebody, I am definitely going to climb in here and be going through all of this stuff from Alexander to see if he is the right person for a new job opportunity or something else that I have going on. Um, similarly, I love that you have these bullet points going in here. I love that you're very specific. You know, you led and develop a team of six so, you know, one on one structured feedback. I would say again, if you can add any other uh, like qualifiers, names and numbers in here, that would be helpful. So you say that you conducted technical interviews and managed hiring. You know, did you hire five people? Did you hire 10 people? Did you hire 50 people? Did you hire them over six months? Did you hire them over a year? So just as much detail. I know again, people sign NDAs or maybe you're not allowed to share on a corporate level. But as much as you can, like adding qualifiers to help paint the picture for somebody who might be reading this of exactly what you've been working on would be super helpful. So again, you can kind of go through all of these different things and apply that same kind of paint brush stroke as much as you can. Number you have names in here, which is great. Python and Bash and Google AI tools, I love that. But you know, again, any kind of more detailed information to help me paint the picture of exactly the type of project size that you work on. I love that you have your licenses and certificates in here. This is another big thing that I think if you are going for a job that requires a lot of additional, additional education, this is a great place to list. It just shows that you are on top of it and really kind of coming in in a big way and showing what it is that you've been working on and doing. So that is super great. Uh, it also the languages I think are great. Russian, English, native bilingual. This is awesome. So overall it's looking really strong. Alexander, just a few little tweaks, a new banner, more descriptions. I just feel like it's going to be really wonderful. With those few little tweaks. So I know we tried to rush through as many profiles as we can, but we couldn't get to everybody. And that's always the case with these. But hopefully if some of the stuff I share today, you saw on your own profile, like, you're like, ooh, maybe I didn't put how big our budget was, or maybe I said that I was hiring. You know, I hired people to our marketing team, but I didn't qualify how many people I hired or what level of people I hired. Like, hopefully you can take sort of the big picture that we're going through on some of these other people's profiles and focus on yourself over the weekend. Block off an hour or two. I know I'm going to because, like I said, I've been a little naughty, naughty. I don't think I've made any updates since November. So I, too, you can be like me. We can go through it this weekend and just make some tweaks, add some little things in, add, uh, some little descriptors so that people can get a better feel of who you are and what you do. I have a LinkedIn learning course that is all about supercharging your LinkedIn profile. If you want to go through that, I think it would be helpful just because I go through it kind of step by step. And you can pause the video, which, you know, sometimes when we're doing things live, you're, like, trying to write things down or you're like, what you say, you know, rewind. But you can go to superchargemylinkton.com and we'll include that link in the show notes as well. But I think that that's just a helpful course because, like I said, you can pause. You can kind of like, go back, wait, let me, like, let me get my screen up. And then what did Kim say? And you can kind of go back and forth. So, uh, selfishly, and I worked really hard on it, so I think you should go to superchargemylinkton.com and give it a go. Give it a little look. See, uh, we are here every Single Wednesday at 1pm Eastern. You can always head over to get coffee with kim.com because if you had fun today, chances are you're gonna have a lot more fun with us in the future. Because I'm biased. But this is definitely my favorite meeting of the week, and we have a great group that comes here every single Wednesday, and I would love for you to be a part of it. We are taking a little bit of time off because it is summer here in the United States and we want to soak in a little bit more of that summer sun before we're back in full force in the fall. But like I said, you can always go to get coffee with kim.com. you can see who we're talking to next. You can add it to your calendar or you can just proactively add it from here on out. Every single Wednesday, 1pm Eastern. We are here again with the exception of we are taking a little time off. Everybody needs a break. We do need a little summer break, a little summer sunshine in there. But we will be back in earnest in the fall. Thank you so so much for spending the last hour with me digging into your LinkedIn focusing on yourself. I know it's the type of thing where it kind of can seem like your stuff falls to the end of the to do list and you're always putting other people in front of you. Your boss, your work, your kids, your spouse, your dog, your mom, your dad. But the fact that you sat here and really focused on you for the last 45 minutes I think is so deeply meaningful and I just want to kind of offer that gentle reminder out to you that you are important. You matter. The way you show up matters. The way you present yourself matters. And nobody, nobody, nobody is going to care about that as much as you are. Your boss isn't going to care. Your assistant isn't going to care. Your spouse isn't going to care. Your parents aren't going to care. It is up to you. It's up to you my friend. It's on your shoulders. So please find time to focus on yourself this weekend and make sure you are showing up as your best, best self online and especially on LinkedIn. I hope I will see you again soon. Like I said, same time, same place. Get coffee with kim.com have a beautiful rest of the week and a wonderful weekend.

Speaker B: That was some good stuff. Thanks for being a part of this week's Coffee with Kim. If podcasts are your thing, subscribe to the show and you'll see a new episode appear next week in your favorite listening app. If you want to be a part of the conversation, join us live on Wednesdays Ah at 1pm Eastern over on LinkedIn in. You can RSVP@getcoffeewithkim.com I want you to have your questions answered because why should I get to have all the fun? And let's be honest, you know how to ask some hard hitting questions. My guests and I cannot wait to meet you. See you soon.