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Index/Marketing/Coffee Break with Gooten
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Episode 13: What online businesses should learn from experiential retail

Coffee Break with Gooten · 2021-09-21 · 44 min

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Episode notes

Our CMO Mark Kapczynski talks with founder and CEO of CANAVA, Geren Lockhart, about the lessons online businesses can learn from experiential retail. Lockhart goes on to explain how curating an experience for the consumer is essential to the success of a business, tying this directly to personalization in the print on demand space.

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