Closing Time · 2026-08-24 · 19 min
AI is already in the agency toolkit. The next step is turning it from a tool into an operating model. n this episode of Closing Time, Ishan Manchanda, co-founder of GrowthSpree, explains the difference between gaining efficiencies by prompting in tools like ChatGPT or Claude and building an AI-native operating model with custom skills, MCP servers, and proprietary AI tools that give every client their own ecosystem. He shares how that setup gets clients live in about two weeks instead of the usual four to six, answers cross-channel questions like what LinkedIn ads are actually doing for direct traffic, and allows his service business to scale like a product company. Watch for quick AI wins, MCP workflows, and to hear why he says AI is making agencies faster but not better. Watch the episode on YouTube. Want expert advice delivered monthly to your inbox?
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