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Index/Sales/Closing the Deal with Fexingo
Closing the Deal with Fexingo artwork

The Sales Rep Who Won by Asking for a Time Machine

Closing the Deal with Fexingo · 2026-06-29 · 11 min

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Topics in this episode

B2B sales strategysales closing techniqueovercoming no budget objectiontimeline reconstruction salesfresh start effect sales

Episode notes

What do you do when a buyer says 'we would have bought this last year, but now the budget is gone'? Most reps walk away. This episode unpacks the true story of a B2B SaaS rep who didn't. Instead, she asked the buyer to reconstruct the timeline of when the need first emerged, who else was involved, and what changed. That one question reopened a closed door. We trace the logic: by anchoring the conversation to a past moment of urgency, the rep bypassed the 'no budget' objection and got the buyer to co-create a path back to yes. We also cover the psychological principle at play - the 'fresh start effect' - and how it applies to sales timelines. If you've ever been told 'we'd love to, but the timing isn't right', this episode gives you a concrete alternative to just walking away. A practical, tactical episode for anyone who sells into long sales cycles. #Sales #Negotiation #B2BSales #ClosingTechniques #ObjectionHandling #FreshStartEffect #SalesPsychology #TimelineReconstruction #NoBudget #RevenueConversations #SalesRep #BusinessPodcast #FexingoBusiness #SalesStrategy #BuyerPsychology #RevenueGrowth #ConsultativeSelling #SalesTraining Keep every episode free: buymeacoffee.com/fexingo

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