Closing the Deal with Fexingo · 2026-07-20 · 8 min
In this episode of Closing the Deal, Lucas and Luna explore a counterintuitive sales move: asking for a referral before the deal is signed. They dissect a real case where a B2B SaaS rep at a mid-market analytics firm, selling to a regional bank, asked the VP of Operations for three names of peers who might benefit from the solution - while the contract was still being reviewed by legal. The move shortened the sales cycle by 40%, increased the deal size by 20%, and unlocked a second close within 30 days. They discuss the psychology behind asking for social proof at the peak of momentum, the specific phrasing that works, and why most reps wait too long. This episode is packed with actionable language for any salesperson looking to accelerate their pipeline without discounting or pushing. #Sales #Negotiation #ReferralSelling #B2BSales #SaaS #ClosingTechniques #SocialProof #Business #SalesPsychology #PipelineAcceleration #RevenueGrowth #FexingoBusiness #BusinessPodcast #ClosingTheDeal #SalesRep #ObjectionHandling #ConsultativeSelling #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
The Art of the Silent Close88 / 100How to Close Without Asking for the SaleHow Price Anchoring Wins Complex B2B DealsHow Asking for the Second Signature Wins DealsHow The Final Email Wins Enterprise Deals
