Closing the Deal with Fexingo · 2026-08-15 · 8 min
In this episode of Closing the Deal with Fexingo, Lucas and Luna explore a sales negotiation tactic that often gets overlooked: asking the buyer to commit to a specific implementation timeline before the contract is signed. They break down a real-world case where a rep at a mid-sized software company used this simple question to uncover hidden objections, accelerate the decision, and ultimately win a deal that had been stalled for months. The conversation covers why timeline questions reveal budget cycles, internal priorities, and potential roadblocks that buyers haven't voiced, and how to ask them without sounding pushy. Lucas offers concrete phrasing and timing tips, while Luna challenges the approach with a cautionary tale about a rep who asked too early and almost lost the deal. Together, they show how a well-timed timeline question can turn a 'maybe' into a 'when.' If you're in sales or negotiation, this episode will give you a practical tool you can use in your next conversation.