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Index/Sales/Closing the Deal with Fexingo
Closing the Deal with Fexingo artwork

How One Sales Rep Won by Asking for a Pilot Program

Closing the Deal with Fexingo · 2026-07-27 · 5 min

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Topics in this episode

Enterprise salesFoot-in-the-door techniquesales negotiationsales pilot programrisk reduction sales

Episode notes

In episode 137, Lucas and Luna unpack the story of a sales rep who closed a seven-figure enterprise deal not by pushing for the full contract, but by asking for a 30-day pilot with a single sales team. They examine the psychology behind the pilot-based approach: why asking for less actually increases the likelihood of a 'yes', how it builds momentum through early wins, and what the rep did after the pilot to expand the deal. The hosts also discuss why salespeople often resist this strategy - fearing it slows down the process - and how one rep proved that a well-executed pilot can actually shorten the sales cycle by eliminating risk for the buyer. A concrete case with actionable takeaways for any seller. #Sales #Negotiation #EnterpriseSales #SaaS #PilotProgram #SalesPsychology #FootInTheDoor #RiskReduction #SalesStrategy #DealClosure #BusinessPodcast #ClosingTheDeal #FexingoBusiness #SalesTips #BuyerPsychology #LTVCAC #SalesCycle #RepStory Keep every episode free: buymeacoffee.com/fexingo

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