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Index/Sales/Closing the Deal with Fexingo
Closing the Deal with Fexingo artwork

How One Rep Won by Asking for the Buyer's Internal Data

Closing the Deal with Fexingo · 2026-07-19 · 9 min

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Topics in this episode

internal dataroute optimizationsales storybuyer datalogistics software

Episode notes

In this episode, Lucas and Luna break down a real sales story where a rep closed a deal not by pitching harder, but by asking the buyer to share their own internal data. The buyer was a mid-market logistics firm struggling with route optimization software. The rep asked for the company's actual route data, found the inefficiencies, and built a case that the buyer's own numbers couldn't refute. They discuss why data transparency beats feature dumps, how to ask for sensitive information without triggering defensiveness, and the one question that got the CFO on board. Plus, a light-touch moment on listener support. #Sales #Negotiation #DataDrivenSales #Logistics #RouteOptimization #BuyerPsychology #SalesTactics #ClosingTheDeal #FexingoBusiness #BusinessPodcast #LucasAndLuna #InternalData #SalesStrategy #B2BSales #Revenue #TrustInSales #ObjectionHandling #SalesBreakthrough Keep every episode free: buymeacoffee.com/fexingo

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Why your research needs a “thinking cave” with Sarah KlingThe Curiosity Current: A Market Research Podcast · on internal data89 / 100
  • How Vertical SaaS Is Automating Independent LandscapingVertical SaaS with Fexingo · on route optimization
  • How a Concrete Supplier Cut Logistics Costs by 20 PercentThe Operations Podcast with Fexingo · on route optimization

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  • How a Rep Won by Negotiating Against Their Own Offer86 / 100
  • How One Rep Closed by Asking the Buyer for a Competitor Comparison81 / 100
  • The Sales Rep Who Won by Telling the Buyer He Was Wrong72 / 100
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