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Index/Sales/Closing the Deal with Fexingo
Closing the Deal with Fexingo artwork

How a Sales Rep Won a Deal by Mapping the Buying Committee

Closing the Deal with Fexingo · 2026-06-12 · 10 min

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Topics in this episode

Buying committee mappingstakeholder identificationsales rep strategypreempt objectionsshorten sales cycle

Episode notes

In this episode of Closing the Deal with Fexingo, Lucas and Luna break down a specific sales strategy: mapping the entire buying committee before the first meeting. They walk through a real case where a rep at a mid-market SaaS company identified seven stakeholders - including two skeptics - and used that intel to preempt objections, shorten the sales cycle by six weeks, and close a $180,000 annual contract. You'll hear exactly how she gathered names, roles, and influence levels without sounding intrusive, why she scheduled a 'pre-brief' with a junior buyer, and the one question that revealed the CFO's hidden concern. No theory - just a repeatable move for any B2B seller. #BuyingCommitteeMapping #SalesStrategy #B2BSales #SalesReps #ClosingDeals #SaaS #SalesTactics #StakeholderMapping #ObjectionHandling #SalesCycle #Negotiation #Revenue #BusinessPodcast #FexingoBusiness #SalesTraining #DealWinning #SalesProcess #EnterpriseSales Keep every episode free: buymeacoffee.com/fexingo

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Aligning KPIs Across Departments w/Robin SchweitzerCloseMode: The Enterprise Sales Show · on Buying committee mapping61 / 100
  • How B2B Marketers Use White Space Analysis to Map Enterprise Account GrowthB2B Marketing with Fexingo · on Buying committee mapping57 / 100
  • Best of LinkedIn: Account-based Marketing CW 24/ 25Best of LinkedIn: Strategic B2B Marketing · on Buying committee mapping56 / 100
  • 215. Questions to ask event sponsorsEVENTive Entrepreneurs · on stakeholder identification32 / 100
  • How Top Reps Use Buyer Personas to Shorten the Sales CycleSales Leadership with Fexingo · on shorten sales cycle

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