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Index/Startups & Founders/CEO School with Suneera Madhani
CEO School with Suneera Madhani artwork

Scared Money Don't Make Money: Your Rich BFF on Building Wealth As A Founder

CEO School with Suneera Madhani · 2026-06-11 · 48 min

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Episode notes

You built the business. Now it's time to build the wealth. If you're a seven-figure founder ready to surround yourself with women doing the same, the Millionaire Founders Club has a few spots left. Apply here: Welcome back to the CEO School podcast! In this episode, we're sitting down with Vivian Tu, aka Your Rich BFF, to talk about how she went from a Wall Street equities trader to a viral financial educator and a multi-million-dollar media entrepreneur. Her story starts with immigrant parents, a fourth career option nobody handed her, and a first TikTok that hit 3 million views in a week. From there, the conversation gets into the risk-calculated leap from a $625K corporate salary to building her own brand, and what it takes to turn income into wealth as a founder.Expect straight talk on the FU number, taking distributions, and why so many seven-figure founders are still broke. Plus, Vivian breaks down her latest book, Well Endowed, and Ask Dolly, her new fintech built to make financial advice accessible to everyone, not just people who already have a six-figure net worth.Practical, candid, and full of useful nuggets. Don't skip a minute of this one.

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