CEO Bros - After Hours · 2026-06-12 · 31 min
*Your Buyer Found the Mess (Your Price Just Dropped) | S2 Ep 69* Due diligence is where deals get slower, harder, and more expensive. Can you explain exactly how your business makes money? Could you produce three years of financial records tomorrow? What happens when a buyer finds the thing you've been putting off for five years? This is episode 69. The Bros finish the business sale process by walking through the stage that catches most owners off guard: due diligence. The LOI is signed. Everyone is excited. Then the buyer starts asking questions. Lots of questions. Financials. Payroll. Processes. Customers. Marketing. Security. Compliance. Anything unclear becomes risk. Anything undocumented becomes a problem. Every red flag gives the buyer a reason to lower the price. Then comes the purchase agreement, where sellers learn a hard lesson: a $1 million deal rarely means $1 million in cash. Earnouts, stock, escrows, and closing conditions all affect what you actually take home.
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