
Hosted by CEO Bros
CEO Bros is an entertaining weekly podcast hosted by the Balduf Brothers and Matt Croke. Brian and Brad Balduf are successful entrepreneurs and CEOs with hundreds of engaging and insightful stories from the trenches.
73 episodes · publishes weekly · latest 2026-07-03 · ~35 min/episode
Rank
#5180
Substance
46.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5180 of 6186
Substance
Top 84%
outscores 16% of the index
CEO Bros - After Hours ranks #5180 on The B2B Podcast Index with a substance score of 46.0 out of 100, scored across 1 recent episode. It scores highest on insight density and guest caliber. The episode's core thesis - say hello, keep things clean, lead by example - is surface-level common sense that offers almost nothing a working operator wouldn't already know. The occasional anecdote (Chipotle phone orders, Matt driving to see a client) adds marginal texture but the insight-per-minute ratio is very low, with large stretches of repetition and throat-clearing.
Averaged across 1 recently scored episode, with cited evidence.
The episode's core thesis - say hello, keep things clean, lead by example - is surface-level common sense that offers almost nothing a working operator wouldn't already know. The occasional anecdote (Chipotle phone orders, Matt driving to see a client) adds marginal texture but the insight-per-minute ratio is very low, with large stretches of repetition and throat-clearing.
“Please. Hello. Thank you. Something that we learned back when we were probably in kindergarten or first grade. And yet it's still applicable, you know, decades and decades later”
“The bar is not very high. You make a big difference by just doing these implement immediately.”
Every framework deployed here is well-worn: Disney's cleanliness obsession, 'lead by example,' 'on stage vs. backstage,' and 'past performance dictates future behavior' are all recycled conventional wisdom with zero contrarian or first-principles reframing.
“Guys, when he got that from Walt Disney, Walt Disney was obsessed with clean parks.”
“you're now on stage, you are in front of our customers. Uh, you're representing our brand, Happiest place on earth.”
There are no external guests - just three co-hosts who appear to operate autism care centers and a creative studio. They have genuine practitioner experience but speak at a regional/small-business scale, and their credentials and business scope are never clearly established in the transcript.
“Matt heads up client relations at. By, uh, your side. And there's been, I mean, more than I can count situations where I hear from a center director from a center that's an hour and a half from an hour he lives.”
“At VHD Studio, we didn't get a lot of visitors, and a lot of times when we did, they were potential investors or business partners”
There are named company references (Kalahari Resorts, Disney, Chipotle, Walmart, Subway) used as passing illustrations, and one concrete personal anecdote about a client-relations manager driving 35-45 minutes unannounced. However, no metrics, dollar figures, timelines, or outcome data appear anywhere in the episode.
“the owner of, uh, the Kalahari Resorts up in Wisconsin, and the CEO up there has built this, you know, this massive, huge water park, convention, resort, hotel”
“Matt drove out on literally no notice because he felt that it was more important to meet with his family in person than it was to take a phone call”
This is a casual, meandering three-host conversation with no external guest, no probing follow-up questions, no pushback, and significant filler. Hosts largely agree with each other throughout, and the discussion frequently loops back without advancing the argument.
“C: So why don't we get to. I mean, what we're really, what we're really getting at here is not just saying hello. What we're really getting at here is there's much smaller and simple things”
“D: Right. Um, Man, I can think of so many examples, but I. I'm, you know, heading towards another rant”
2026-06-26
First period on the Index - history builds from here.
1 scored on substance · 61 tracked in total.
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