The Art of Capturing Young Audiences: Insights from BBC's Fiona Campbell

Episode notes

In this episode of Careers Unwrapped , host Mark Fawcett is joined by Fiona Campbell, Controller of Youth Audience at BBC iPlayer and BBC3. Join them as they explore: The day-to-day responsibilities of a Controller of Youth Audience How data-driven decisions and creative instincts shape content creation Fiona's journey from international documentaries to digital media leadership The importance of persistence and networking in building a media career Insights into the BBC's approach to capturing young audiences The challenges and opportunities in the evolving digital media landscape Fiona Campbell is a leading figure in digital media, currently serving as the Controller of Youth Audience at BBC iPlayer and BBC3. With a rich background as Digital Director for BBC News and extensive experience in producing investigative documentaries globally, Fiona brings a wealth of knowledge to the conversation. She's also a trustee of Comic Relief, further demonstrating her commitment to impactful media. If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here .