Capitalism.com with Ryan Daniel Moran · 2026-05-27 · 51 min
In this episode, we're talking with Luis Villaseñor, co-founder of LMNT, about how he took an electrolyte brand from an idea in 2018 to over $100 million in revenue within three years. Luis shares how he leveraged his keto community, partnered with the right people, and built a nine-figure consumable brand. Get LMNT Today: Get on the waiting list at Timestamps (0:00) Intro (1:00) Luis's background as a keto coach (5:00) The recurring revenue opportunity (7:00) Building for an untapped market (9:00) Leveraging an existing audience (12:00) Launch response exceeded expectations with overwhelming customer demand (16:00) Bringing in operating partner James Murphy (20:00) Starting with just $75K self-funded capital investment (27:00) Building LMNT through a community-first approach (35:00) Trends in the market right now (45:00) How important is it for new brands to go after emerging trends? (48:00) Closing
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