Business of Story · 2026-06-15 · 45 min
What if your deepest expertise is the very thing making you harder to understand? British music producer turned strategic story producer Rob D. Willis joins Park Howell on the Business of Story to explain why complexity kills communication - and how story structure gives your audience exactly the right combination of connections to get you, what you're about, and what you're asking them to do. Rob has spent years helping tech founders, corporate leaders, and change-makers in Berlin and beyond simplify their most complex ideas into stories that move people to act. In this episode, he brings the frameworks, the neuroscience, and the real-world case studies to prove it.
#574: Jason Swenk: Own Your Business Before It Owns You!72 / 100
#573: A Tech Titan's Warning: Better AI Won't Save Us. Better Humans Will, With Brett Hurt.
#571: AI Doesn't Replace Your Story. It Helps You Tell It Better, with James Taylor
#570: How to Command the Room, Connect the Dots, and Close the Deal, With Dr. Laura Sicola
#569: From Hubspot to Harvard: What Mark Roberge Learned About Scaling That Business School Don't Teach (Until Now)