Business of Story · 2026-06-01 · 54 min
Dr. Laura Sicola reveals why expertise alone won't get you heard - and the 3 Cs that turn knowledge into leadership influence. You've mastered your subject. You know your material cold. So why does the room glaze over when the stakes are highest? Cognitive linguist, executive coach, and author Dr. Laura Sicola says the gap isn't your expertise - it's the three inches between your brain and your mouth. In this episode of the Business of Story, she shares the framework that's helped Fortune 500 executives at Amazon and Kaiser Permanente stop sounding like spreadsheets and start commanding every room they walk into. Her TEDx Talk, "Want to Sound Like a Leader? Start by Saying Your Name Right," has nearly 7 million views - because the problem is universal and the fix is counterintuitive. WHAT YOU'LL DISCOVER IN THIS EPISODE The 3 Cs of Executive Presence: Command the Room,
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