Business of Apps Podcast · 2026-04-27 · 37 min
What if your MarTech stack was actually working for you instead of against you? In this episode, Amanda and Adam of Branch are joined by Rebecca Nackson, CEO of Notable, to explore why most companies fail at implementation after buying marketing tools, how to enlist salespeople as strategic partners in the buying process, and the systems that separate high-growth teams from stalled ones. From reframing a non-linear career as intentional pattern recognition ("career squiggles"), to closing the costly gap between signing a contract and actually operationalizing a tool, to acting as "connective tissue" across siloed acquisition, retention, and product teams, Rebecca shares practical insights from years spent inside Audible, iHeartRadio, Bandsintown, and now leading her own marketing consultancy. Whether you're drowning in marketing software, trying to make sense of your growth stack, or wondering how AI and low-code tools will reshape build vs. buy decisions, this conversation offers a grounded look at moving from tool chaos to strategic clarity.
#267: “AI in Action: Real-World Use Cases” Business of Apps London 2026 panel70 / 100
#266: The two levers left for app marketers with Shumel Lais, Founder of Day30
#265: How Agentic AI is changing app growth, from acquisition to retention with Andy Carvel, Ed Brocklebank, Matt Dyson, and Sven Jurgens
#264: How AI decides which brands get found with Lavinea Morris, Managing Director EMEA at M&C Saatchi Performance
#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch